Designed to overcome barriers such as language accessibility, vaccine hesitancy, and geographic limitations, the program leveraged culturally relevant messaging and pharmacy network insights

In response to low vaccination rates in targeted counties, a large international pharmaceutical manufacturer collaborated with MedAdvisor Solutions to implement a comprehensive bilingual SMS awareness campaign. The initiative focused on educating Spanish-speaking and bilingual individuals about COVID-19 vaccination. By using SMS as the primary communication channel, the program ensured accessibility, ease of use, and broad reach within these communities.