With their always-on digital lifestyles, patients today are empowered like never before.
Fully in control of the who, what, where, and when of engagement, they expect seamless, responsive experiences from their healthcare providers. For many patients, their health journey is no longer confined to in-person visits or one-off interactions; rather, they seek consistent support across all touchpoints—online, in pharmacies, and through other channels.
For pharmacies seeking to engage with patients, a seamless, patient-centered engagement model that is integrated across different channels and personalized to their unique needs is what consumers have come to expect...