When the person at the counter asks, “Do you have any questions for the pharmacist?” it’s hard for the consumer to respond. After all, there are probably several anxious people waiting in line. And it may be that they will have questions later, after they’ve digested the side effects, interaction warnings and other information stapled to their prescription. It’s a situation read perfectly by the U.K.s leading trade journal for pharmacists who recently proclaimed, “Pharmacists are the new doctors.”

In an effort to increase the ability for consumers to engage with the reality of the pharmacy as healthcare hub, MedAdvisor Solutions, a digital pharmacy solution provider, is aiming to complete the digital transformation of the pharmacy.